UO We The Future
UO We The Future


UO We The Future

Adidas and UO present a new retail experience reality


adidas Originals wanted their 2016 collaboration with Urban Outfitters to be something no one had ever seen. Using the We the Future event campaign as a springboard, we developed an experience based on co-creation where attendees augmented 3D selfies in VR and then saw those images projected, larger than life, around an A-List musical performance.


Art Direction, Copywriting, Creative Direction, Environmental Design, Event Management, Fabrication, Videography


  • Jeffrey Baratta

  • Alan Foster

  • Paul Glazier

  • Mako Miyamoto

  • Danielle Ricca

ADI Urban Outfitters R2 C1 V1
ADI Urban Outfitters R2 C2 V1
ADI Urban Outfitters R3 C1 V1
ADI Urban Outfitters R1 C1 V1

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