UO We The Future
UO We The Future

Adidas

UO We The Future

Adidas and UO present a new retail experience reality

adidas Originals wanted their 2016 collaboration with Urban Outfitters to be something no one had ever seen. Using the We the Future campaign as a springboard, we developed an experience where attendees created augmented 3D selfies in VR and then saw their images projected, larger than life, around an A-List musical performance. The energy of the event and the creators spread across social resulting in 44 million impressions and over 476 thousand interactions.

ADI Urban Outfitters R2 C1 V1
ADI Urban Outfitters R2 C2 V1
ADI Urban Outfitters R3 C1 V1
ADI Urban Outfitters R1 C1 V1

Services

Art Direction, Copywriting, Creative Direction, Environmental Design, Event Management, Fabrication, Videography

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