Roundhouse Agency

MERRELL

Merrell Social 2022

In our continued role as Merrell's social agency of record, our 2022 work was expressed through the lens of four initiatives that connected with the brand's varied audiences and product offerings. From developing strategic approaches, establishing category identities, and concepting campaigns to creating,capturing and calendaring content, we supported each initiative across Merrell's growing social channels.

MORE LESS

Creating and calendaring campaign content to help Merrell remind women what the greatest form of self-care is, always has been, and simply always will be: getting outside and getting moving.

SAME IS BORING

Capturing content that shows what the Merrell Test Lab (MTL) is all about: Elite products made for elite athletes who choose the trail, because Same is Boring.

CHANGING NATURE OF WORK

Creating engagement and identifying ambassadors to champion Merrell Work footwear that's built for those who expect the very best from their work gear, because nature is unpredictable and always changing.

HIKE WITH MIKE

Creating a campaign and content that raises awareness around National Take a Hike Day and asks people to reconnect with the outdoors by taking a hike with a Mike.

Services

Animation, Art Direction, Brand Strategy, Campaign Development, Campaign Planning, Content Strategy, Copywriting, Creative Direction, Illustration, Photography, Retouching, Social Content, Social Strategy, Typography, Videography, Brand Story + Narrative, Brand Positioning, Channel Strategy, Product Storytelling + Messaging, Photo + Motion Studio, Brand Identity + Visual Systems, Content Capture, Content Creation, Design & System Guidelines, Editing & Post Production, Animation & Motion Graphics, Integrated Campaign Development, Tone of Voice, Photo & Video Capture

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