Go to Market
Activations engaged fans of both the brand and “badassadors,” video and still content was leveraged across social channels and digital (with more than 50% increase in blog traffic and positive engagement during live streams), and badassadors enthusiastically shared their stories to bestow added authenticity to the Easy Doesn’t narrative. The campaign's notable achievements include:
• Reaching over 1.5 million users on Facebook with a 30% below average Cost per Click to the Gerber Website
• Reaching a core audience of Outdoor Providers and Active Adventurers though a select group of direct partners
• Utilizing YouTube as an effective platform to influence brand interest.