The Challenge
Ideate and execute unique activation plans for the Sawgrass, Miami Beach and Aventura stores based on the Change Is a Team Sport and End Plastic Waste initiatives.
The Insight
The End Plastic Waste program is based on intercepting plastic before it gets to the oceans, making Miami and its beach culture a perfect setting.
Strategy
Engage professional artists and athletes, activate local beach pride, explain the scale of the problem, show how adidas innovations are helping, and inspire people to pledge to get involved and do their part.
Creative
We concepted and designed with a focus on connecting to the consumer through innovation, clean water and art. Stores were provided unique viewpoints and events to educate and entertain consumers while highlighting different aspects of the programs.
Go To Market:
In giving consumers a reason to hang out and learn, we featured spaces to get kicks and t-shirts customized, meet professional athletes, take the pledge to End Plastic Waste and even enter the raffle for a custom art helmet.
We also provided geo-targeted access to free gear to Creators Club members in the Miami area, increasing visibility for both the sustainable products and events themselves.
Services
Animation, Art Direction, Brand Activation Design, Copywriting, Creative Direction, Event Management, Fabrication, Illustration, Retail Design
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