The Challenge
Help adidas and Foot Locker launch the SPEEDFACTORY, which produces quick-turn, limited-run shoes, and acts as a megaphone for today’s creative voices.
The Insight
Creative culture is regional, always changing and inspired by everything from the Super Bowl to the release of Captain Marvel, to the talents of local up-and-coming creators.
Strategy
Support each shoe’s unique set of marketing needs, as each SPEEDFACTORY drop is made for a specific community by a different creative collaborator.
Creative
Each release received a bespoke program that was flexible and reactive enough to carry it from tease to launch.
Go To Market
By year’s end, we supported the multiple SPEEDFACTORY drops with a wide range of services such as PR, Social, Digital, Product Photography, Video, Pop-up Shops and Events.
Services
Animation, Art Direction, Brand Activation Design, Brand Development, Brand Strategy, Campaign Development, Campaign Planning, Content Strategy, Copywriting, Creative Direction, Editing, Event Management, Illustration, Media Strategy, Photography, Retouching, Social Content, Social Strategy, Videography
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