Roundhouse Agency
Roundhouse Agency

MERRELL

Social Agency of Record

Merrell, seeking best-in-class social strategy to deliver increased engagement, owned channel revenue and heightened brand awareness, engaged us as their social agency of record. In our role, we've captured, created, produced and managed content to bring the brand’s outdoor essence and inclusive core values to an increasingly diverse audience with growing levels of engagement. And, by developing and executing a strong social media presence and identity, with creative that resonates with a younger-shifting audience, we have also informed elements of the brand’s aesthetic, voice and tone, and current and upcoming campaigns continue to reflect our strategic, creative and collaborative points of view.

Merrell Case Study1 Challenge2
Merrell Case Study1 Insight
Merrell Case Study1 Strategy

ENGAGING AMBASSADORS

Connecting and directing influencers and advocates of the brand to capture the best content.

CAPTURING & CREATING CONTENT

Working with our studio to concept, develop and produce photography, moving content and graphic design to elevate campaigns.

MAKING MOC MADNESS

Translating seasonal sports mania into a regional style head-to-head competition.

BRINGING HYDROMOC TO TIKTOK

Creating a presence that captures a shoe's quirky cache on a platfrom connected to a younger audience.

Services

Art Direction, Content Strategy, Copywriting, Music Composition, Retouching, Storyboarding, Brand Story + Narrative, Product Storytelling + Messaging, Photo + Motion Studio, Event Activations, Seeding Kits, Content Capture, Content Creation, Design & System Guidelines, Editing & Post Production, Animation & Motion Graphics, Integrated Campaign Development, Tone of Voice, Photo & Video Capture

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