Website Redesign
Website Redesign

Snow Peak

Website Redesign

Sharing the Snow Peak Way through a comprehensive digital experience.

Snowpeak challenge

The Challenge

Familiarize consumers with Snow Peak through an extensive redesign of their Shopify storefront to support product offerings and sales while, more importantly, conveying what makes the brand unique.

Snowpeak insight

The Insight

The Snow Peak website is more than just an online catalog of products. For many consumers, it may be their first exposure to the brand.

Snowpeak strategy


Through a consistent and focused storytelling approach, consumers browsing through products, categories, and sets can absorb the brand story, discover who Snow Peak is, and understand that Snow Peak hopes to help them find restorative experiences in nature.

Snowpeak creative


Through robust competitive and consumer analysis, content strategy, site mapping and wireframing, and the tackling of extensive development challenges that included bulding a new CMS and integrating apps, we presented a rich cultural experience with thoughtful storytelling, while improving site functionality in community management (C2C), improving e-commerce shop, and continuing to foster repeat purchases from existing clients.

Snowpeak screenshot01
Snowpeak screenshot02
Snowpeak screenshot03

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