The Challenge
Familiarize consumers with Snow Peak through an extensive redesign of their Shopify storefront to support product offerings and sales while, more importantly, conveying what makes the brand unique.
The Insight
The Snow Peak website is more than just an online catalog of products. For many consumers, it may be their first exposure to the brand.
Strategy
Through a consistent and focused storytelling approach, consumers browsing through products, categories, and sets can absorb the brand story, discover who Snow Peak is, and understand that Snow Peak hopes to help them find restorative experiences in nature.
Creative
Through robust competitive and consumer analysis, content strategy, site mapping and wireframing, and the tackling of extensive development challenges that included bulding a new CMS and integrating apps, we presented a rich cultural experience with thoughtful storytelling, while improving site functionality in community management (C2C), improving e-commerce shop, and continuing to foster repeat purchases from existing clients.
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