Brand Development
Brand Development

Redington

Brand Development

Redington reels in the next generation of anglers.

Description

We have been the creative partner for Redington for more than five years, steadily evolving their identity to appeal to modern anglers. This constant development has helped transform the brand from the foundation up.

Redington’s projects have come in all shapes and sizes. We designed and illustrated their seasonal apparel and led the content capture team on the saltwater trip to tropical Mexico. We even completely redesigned their website to be more mobile-friendly, accommodating a more direct-to-consumer shift in their business.

We like to think of ourselves as an extension of their in-house marketing team, building their brand together one project at a time.

Services

Art Direction, Brand Strategy, Copywriting, Illustration, Photography, UX/UI, Videography, Web Design

People

  • Rita Badalamenti

  • Dave Coy

  • Ryan Fleming

  • Paul Glazier

  • Clay Nowak

  • Nate Totten

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CONTENT CREATION

Imagery, video and product advertising for Redington's digital channels.

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APPAREL DESIGN

Countless illustrations for tees, trucker hats and stickers for anglers to wear with pride.

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WEBSITE

A redesigned Redington site, made mobile friendly and optimized for e-commerce.

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