Roundhouse Agency
Roundhouse Agency

Purple

Reinventing Purple

In our debut experience working with Purple, we wanted to assist the increasingly popular mattress brand in elevating their presentation on digital and retail platforms. To help relaunch their signature mattresses and hype a new product debut, we concepted, designed, built, and captured the new face of Purple. In an ambitious studio shoot that included elaborate, curated set builds and dynamic still and video content, our goal was to concept, construct and capture realistic rooms and lived in spaces featuring lush, luxe and tactile environments, where the aspirational aesthetics and personalities of the rooms reflected the Purple products featured as well as the people who enjoy better sleep by using them.

031023 PRPLE CASE STUDY IMAGE SET 01
030723 PRPLE CASE STUDY IMAGE SET 02
031023 PRPLE CASE STUDY IMAGE SET 03
031023 PRPLE CASE STUDY IMAGE SET 04
030723 PRPLE CASE STUDY IMAGE SET 05
031023 PRPLE CASE STUDY IMAGE SET 08
031023 PRPLE CASE STUDY IMAGE SET 07
031023 PRPLE CASE STUDY IMAGE SET 06 v2

Services

Art Direction, Brand Development, Campaign Development, Copywriting, Creative Direction, Ecommerce, Editing, Interior Design, Photography, Retouching, Social Content, Videography, Visual Identity System, Photo + Motion Studio, Editing & Post Production, Photo & Video Capture

More Projects

Timothy Olson PCT FKT

Adidas

Timothy Olson PCT FKT
Level Up

Dutch Bros

Level Up