The Challenge
Recontextualize existing Dutch Bros ecomm product photography into an exciting and original retro gaming world.
The Insight
With the metaverse and proliferation of retro-style games, along with the cyclical style of popular culture, there has been a resurgence in Y2K-era aesthetics.
Strategy
Tap into gaming aesthetics that have spanned the decades from eight and 16-bit through the world of the metaverse, where the lines between digital and IRL have increasingly blurred.
Creative
We concepted, created and produced photography and video that showcased Dutch Bros drinks within retro gaming environments. The scenes featured heavy summer vibes to coincide with the campaign’s seasonal release.
Services
Animation, Art Direction, Audio Design, Color Grading, Creative Direction, Editing, Illustration, Photography, Retouching, Social Content, Storyboarding, Videography, Photo + Motion Studio, Content Capture, Content Creation, Editing & Post Production, Animation & Motion Graphics, Production, Photo & Video Capture
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