Durable. Rustic. American. These words describe both YETI’s products and the richly-themed trade show booth Roundhouse designed for their presence at the Outdoor Retailer (OR) trade convention.
As the largest outdoor industry event in the US, YETI wanted their booth to make a huge splash at OR. Inspired by YETI’s Texas roots, the booth design used classic Americana and outdoor themes to become an immersive experience and a must-see attraction at the convention, even earning the “Best of Booth” award.
For their flagship store design, Roundhouse worked with YETI’s retail team to develop one of the most engaging consumer experiences in Austin, TX. In addition to the Flagship build, the Roundhouse team designed a paired shop-in-shop and fixturing system for all wholesale partners.
Art Direction, Brand Activation Design, Creative Direction, Environmental Design, Event Management, Fabrication, Interior Design, Retail Design, Retail Strategy, Visual Merchandising