Rugged American quality on display, from award winning trade show booth to Flagship store.
Reflecting YETI's authenticity and thoughtful but rugged appeal, our creative approach to retail and brand activations allowed us to bring the outdoors inside with the goal of showcasing products designed to go as hard as their owners. We designed a modular trade show booth for YETI's presence at the largest outdoor industry event in the US. Inspired by their Texas roots, our design featured classic Americana and rugged outdoor themes, and could be reconfigured to any size footprint while providing a consistent experience. The booth was awarded the Best of Booth award at the 2017 Winter Outdoor Retailer Show.