Durable. Rugged. Rustic. The same words describe both YETI’s products and the richly-themed trade show booth Roundhouse designed for their Outdoor Retailer (OR) trade show booth.
As the largest outdoor industry event in the US, YETI wanted their booth to provide a huge presence at OR. Inspired by YETI’s Texas roots, the booth design featured classic Americana and outdoor themes to become an immersive experience and a must-see attraction at the convention, even earning the “Best of Booth” award.
Art Direction, Brand Activation Design, Creative Direction, Environmental Design, Event Management, Fabrication, Interior Design, Retail Design, Retail Strategy, Visual Merchandising