Retail & Tradeshow
Retail & Tradeshow

Yeti

Retail & Tradeshow

Rugged American quality on display, from award winning trade show booth to Flagship store.

Reflecting YETI's authenticity and thoughtful but rugged appeal, our creative approach to retail and brand activations allowed us to bring the outdoors inside with the goal of showcasing products designed to go as hard as their owners. We designed a modular trade show booth for YETI's presence at the largest outdoor industry event in the US. Inspired by their Texas roots, our design featured classic Americana and rugged outdoor themes, and could be reconfigured to any size footprint while providing a consistent experience. The booth was awarded the Best of Booth award at the 2017 Winter Outdoor Retailer Show.

Yeti Trade Show Booth C1 R2 V1
Yeti Trade Show Booth C2 R2 V1
Yeti Trade Show Booth C1 R3 V1
Yeti Trade Show Booth C2 R3 V1
Yeti Trade Show Booth C1 R4 V1

WHOLESALE RETAIL DESIGN AND FLAGSHIP CONSUMER ENGAGEMENT

Overall01
Overall02
Flagship launchzone back
Flagship launchzone 02
P2240630
P2240625

Services

Art Direction, Brand Activation Design, Creative Direction, Environmental Design, Event Management, Fabrication, Interior Design, Retail Design, Retail Strategy, Visual Merchandising

More Projects

flexLA

Moovel

flexLA

Dame 6

Adidas

Dame 6