NMD Camera Obscura
NMD Camera Obscura

Adidas

NMD Camera Obscura

The NMD provides a picture of the past and the future

Description

For the adidas Fall/Winter ‘17 NMD launch, we created two immersive camera obscura installations in LA and NYC. As the literal beginning of photography, the camera obscura provided a juxtaposition that showcased the modern style of urban explorers and debuted the new NMDs. Visitors experienced the intersection of the past and future by being photographed inside an analog projection of the outside world.

Services

Art Direction, Brand Activation Design, Copywriting, Creative Direction, Editing, Event Management, Fabrication, Photography, Videography, Web Design, Web Development

People

  • Paul Glazier

  • Mitch Morse

  • Joe Packer

  • Matt Wiater

ADI NMD Camera Obscura R1 C1 V1
ADI NMD Camera Obscura R2 C1 V1
ADI NMD Camera Obscura R2 C2 V1
ADI NMD Camera Obscura R3 C1 V1
ADI NMD Camera Obscura R4 C1 V1
ADI NMD Camera Obscura R5 C1 Landscape01 V
ADI NMD Camera Obscura R5 C2 Landscape02 V
ADI NMD Camera Obscura R6 C2 Landscape V1

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