Nest asked us to create an experience showcasing the simple beauty of modern smart homes in a takeover one of the funitels at Squaw Valley ski resort in California. In addition to wrapping the exterior, Nest wanted the interior transformed into a cozy living room to show how everyday things, like smoke detectors and thermostats, can be reimagined as objects of warmth, simplicity and beauty. With a materials weight limit of 150 lbs, we managed to outfit the funitel with all it needed to surprise and delight skiers who suddenly found themselves in a sleek and cozy environment designed entirely by Nest.
