Mophie asked us to create an activation that would help them connect with the unique audience at Tyler, the Creator's Camp Flog Gnaw Carnival. These artistic attendees are accustomed to festival life, don’t like being marketed to, and have largely grown immune to brands attempting to impress them. Those challenges led to the creation of an immersive and functional spectacle.
We built an electric backyard garden that boasted a giant glowing treefort, comfy seating, phone-charging barbecues and flowers. It was a peerless and packed power-up lounge for campers looking to be dazzled while they chilled and charged.
Art Direction, Brand Activation Design, Copywriting, Creative Direction, Editing, Environmental Design, Event Management, Fabrication, Photography, Videography