Roundhouse Agency
Roundhouse Agency

Mophie

Electric Garden

Campers chill and charge at Camp Flog Gnaw 2018.

Description

Mophie asked us to create an activation that would help them connect with the unique audience at Tyler, the Creator's Camp Flog Gnaw Carnival. These artistic attendees are accustomed to festival life, don’t like being marketed to, and have largely grown immune to brands attempting to impress them. Those challenges led to the creation of an immersive and functional spectacle.

We built an electric backyard garden that boasted a giant glowing treefort, comfy seating, phone-charging barbecues and flowers. It was a peerless and packed power-up lounge for campers looking to be dazzled while they chilled and charged.

Services

Art Direction, Brand Activation Design, Copywriting, Creative Direction, Editing, Environmental Design, Event Management, Fabrication, Photography, Videography

People

  • Dave Coy

  • Corby Deglow

  • Kyle Everett

  • Stacy Garnand

  • Paul Glazier

  • Robert Medkeff

  • Joe Packer

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Mophie_Electric Garden_R10_C1_V1_190306_163056

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