QuickBooks wanted their social channels to have a more focused, lively feel. So we developed a series of engaging, design-centric posts ranging from educational to inspirational to humorous. While continually evolving posts in response to performance analytics, we also concepted new ideas, elevated opportunities and provided unique support to other initiatives. Whether it was for product campaigns, Instagram stories or a canvas ad, we used the graphic language and voice we’d developed to carry the QuickBooks message to small business owners everywhere.