Roundhouse Agency
Roundhouse Agency


Infinity Room

Microsoft opens a door into the limitless universe of big data

Microsoft asked us to showcase the potential of Big Data and create an experience for the attendees of their “Accelerate Your Insights” event in San Francisco. We went beyond simply visualizing the limitless universe of information that is big data - we immersed visitors inside of it. We teamed up with world renowned data journalist, Simon Rogers, and visionary technology studio, Universal Everything to create the Microsoft Infinity Room, a groundbreaking installation that combined cutting-edge LED screens with custom mirrors on every surface. It’s one of the only infinity rooms ever created, and the first to use this new LED technology. Hundreds of trippy selfies were shared on Instagram, and the #insightsawait hashtag saw over 2500 uses.

MSN Infinity Room R2 C1 V1
MSN Infinity Room R2 C2 V1
MSN Infinity Room R5 C1 V1
Infinity Room Exterior
Infinity Room Staff


Art Direction, Brand Activation Design, Copywriting, Creative Direction, Environmental Design, Product Design, Data Visualization

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