The Challenge
Capture what makes a classic a classic through a multi-day photography shoot, then showcase it through a retail campaign and a series of in-store customization events.
The Insight
Classic adidas footwear, made legendary by iconic athletes, have been adopted by today’s creators who have given them new life and a deeper meaning. These creators don’t believe shoes aren’t meant to be kept box-fresh, they know kicks are meant to be lived in and proudly display every scuff and scratch.
Strategy
Capture photography that authenticates the story, then deliver inspiring, engaging and informing brick and mortar retail and in-store activations that help to inform a holistic consumer journey and merge commerce and brand into a singular experience.
Creative
We helped adidas turn a Made With Care, Worn Without idea into a comprehensive retail campaign. We concepted and executed a lifestyle super-shoot, creating a motion and stills library that could be used across multiple channels. We utilized the assets to build retail installations at the adidas flagship and brand stores across the country, and hosted shoe customization events at multiple doors on both coasts.
Go to Market
Expressing our photoshoot and expanding on it in the retail experiences and in-store events complimented an omnichannel approach that included digital media, OOH, email and social media, which extended the Home of Classics story and drove traffic into stores.
Services
Art Direction, Campaign Development, Creative Direction, Event Management, Photography, Retail Design, Retouching, Retail Activations
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