Home of Classics
Home of Classics

Adidas

Home of Classics

Created for the court, defined by Originals.

HOC Challenge

The Challenge

Capture what makes a classic a classic through a multi-day photography shoot, then showcase it through a retail campaign and a series of in-store customization events.

HOC Insight

The Insight

Classic adidas footwear, made legendary by iconic athletes, have been adopted by today’s creators who have given them new life and a deeper meaning. These creators don’t believe shoes aren’t meant to be kept box-fresh, they know kicks are meant to be lived in and proudly display every scuff and scratch.

HOC Strategy

Strategy

Capture photography that authenticates the story, then deliver inspiring, engaging and informing brick and mortar retail and in-store activations that help to inform a holistic consumer journey and merge commerce and brand into a singular experience.

HOC Creative

Creative

We helped adidas turn a Made With Care, Worn Without idea into a comprehensive retail campaign. We concepted and executed a lifestyle super-shoot, creating a motion and stills library that could be used across multiple channels. We utilized the assets to build retail installations at the adidas flagship and brand stores across the country, and hosted shoe customization events at multiple doors on both coasts.

Adidas Home Of Classics R1 C1 V1
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Adidas Home Of Classics R6 C1 V2
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Adidas Home Of Classics R11 C1 V1
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Adidas Home Of Classics R15 C1 V1
Adidas Home Of Classics R15 C2 V1
Adidas Home Of Classics R15 C3 V1
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Adidas Home Of Classics R18 C1 V1
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Adidas Home Of Classics R22 C1 V1
Adidas Home Of Classics R23 C1 V1
Adidas Home Of Classics R23 C2 V1
Adidas Home Of Classics R23 C3 V1

Go to Market

Expressing our photoshoot and expanding on it in the retail experiences and in-store events complimented an omnichannel approach that included digital media, OOH, email and social media, which extended the Home of Classics story and drove traffic into stores.

Services

Art Direction, Campaign Development, Creative Direction, Event Management, Photography, Retail Design, Retouching, Retail Activations

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