Utilizing Roundhouse’s ideal in-person event space, we created a holiday blood drive event. We leveraged our “Built by Heart” motto to express the literal and figurative need to possess heart to donate blood, and developed creative and collateral around this integral positioning. We explored a zine/DIY/lo-fi/agnostic visual system to create an array of deliverables, including a Willamette Week ad, an email promotion, posters, social media posts, t-shirts and thank you gifts. Through our efforts, we helped drive early sign ups, ultimately collected 28 units of blood - a 122% increase in our initial goal - and saved up to 84 lives!
Services
Art Direction, Campaign Development, Campaign Planning, Content Strategy, Copywriting, Creative Direction, Event Management, Illustration, Out Of Home Media, Social Content, Social Strategy, Brand Positioning, Channel Strategy, Event Activations, Seeding Kits, Content Capture, Content Creation, Design & System Guidelines, Tone of Voice, Logo Design & Visual Center, Photo & Video Capture
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