PDX Speed Shop
PDX Speed Shop

Harley-Davidson

PDX Speed Shop

Portland’s West Side moto community has a new place to call home.

Challenge

Develop a scalable, culture-focused programmatic system that positions Harley-Davidson as the trusted partner for Portland’s West Side riders.

Harley The Challenge
Harley The Insight

Insight

Whether it’s a festival in the desert or a weekend ride through the country, moto culture is about coming together, having fun and getting rowdy.

Strategy

Drive foot traffic, increase social conversation and lift sales with programming that features a combination of localized outreach events, group ride programs, retail updates, social opportunities and PR.

Harley Strategy
Harley Creative

Creative

Establish a new West Side moto hub and reinforce the PDX Speed Shop belief that every ride should be celebrated, whether you’re a Harley-Davidson rider or not. Our comprehensive suite of programs included: store design, paid media, events, community outreach, rider resources PR and social strategy.

Harley 2image1 1
Harley 2image1 2
Harley 3image1 1
Harley 3image1 2
Harley 3image1 3

Go To Market

Our programming resulted in an influx of foot traffic, an uptick in sales, exponentially increased social buzz and brand visibility, and gave the shop the most hard-to-achieve metric: cultural cachet.

Harley Go To Market

IN STORE EVENTS

Harley 2image2 1
Harley 2image2 2
Harley Image1
Harley 3image2 1
Harley 3image2 2
Harley 3image2 3
Harley Image2
Harley 3image3 1
Harley 3image3 2
Harley 3image3 3

RETAIL REFRESH

Harley Image3
Harley 3image4 1
Harley 3image4 2
Harley 3image4 3

More Projects

flexLA

Moovel

flexLA

Ivy Park

Adidas

Ivy Park