The Challenge
Reposition the fully developed Harden 4 athlete and lifestyle narrative into a tech story that highlights the incredible versatility of the Lightstrike.
The Insight
Harden is unpredictable, moving in 4D, with sudden changes in momentum and direction that help him outmaneuver his opponents. Lightstrike supports him anywhere and everywhere on the court.
Strategy
Leverage engaging principles of physics to deliver interactive and educational retail installations that unite the Harden story and mythos with Lightstrike technology elements.
Creative
The Lightstrike technology took center stage in tech-focused retail theater, where consumers were encouraged to interact with, participate in and be educated by these analog and digital installations.
Go To Market
This global toolkit saw massive application and impact across the Asia Pacific markets.
Services
Art Direction, Copywriting, Creative Direction, Environmental Design, Retail Design
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