Transforming landmark properties with new identities that embody the meaning of Miami Music Week.
Every year, Red Bull descends upon South Beach during Miami Music Week to takeover a hotel, rebranding it: Red Bull Guest House. We helped design and coordinate events to create the ultimate VIP experience for music industry insiders. The Guest House reputation continued to grow as a premier destination to become, in many ways, bigger than Miami Music Week itself. We wanted to win over the hearts of industry influencers and ultimately have them share their experiences on social, and share they did, obliterating all expectations.