To celebrate the launch of the disruptively simple Deerupt, we partnered with Dejha Ti & Ania Catherine, Vita Motus, Jam 3 and Esther Stocker to create a two-day activation that let users experience the perception-altering story of the shoe.
This Los Angeles pop-up art and culture installation challenged accepted constructs of reality. We collaborated with female visual artists to transform grid structures into altered physical and interactive forms for attendees to experience.
Visitors were excited to engage and participate with eight immersive theater-style installations, snapping photos and sharing with their audiences each step of the way.
Art Direction, Copywriting, Creative Direction, Environmental Design, Event Management