Celebrating Dame’s legacy from his Oakland roots to the NBA and beyond.
Dame’s 5th signature shoe had multiple colorway drops, each honoring a separate chapter of his incredible legacy as a son, leader, athlete, musician—the list goes on. Our strategy positioned Dame as the Master of Ceremonies because no matter what he does, he turns heads, commands attention and owns any stage he steps onto. All these chapters in Dame’s story helped consumers and fans know him better beyond the court, and the MC approach allowed us to unify the colorway stories under one creative vision. From billboards to retail experiences and social posts, we helped bring each unique shoe to market with the care and attention of the diehard fans we are.
Visual Identity System