Dame 5
Dame 5

Adidas

Dame 5

Celebrating Dame’s legacy from his Oakland roots to the NBA and beyond.

Dame’s 5th signature shoe had multiple colorway drops, each honoring a separate chapter of his incredible legacy as a son, leader, athlete, musician—the list goes on. Our strategy positioned Dame as the Master of Ceremonies because no matter what he does, he turns heads, commands attention and owns any stage he steps onto. All these chapters in Dame’s story helped consumers and fans know him better beyond the court, and the MC approach allowed us to unify the colorway stories under one creative vision. From billboards to retail experiences and social posts, we helped bring each unique shoe to market with the care and attention of the diehard fans we are.

Adidas Dame5 R1 V1

DAME TIME

Dame’s ability to put up big numbers in the clutch are immortalized with this drop.

Adidas Dame5 R2 C1 A V1
Adidas Dame5 R2 C1 B V1

ALL SKATE

Honoring Dame’s passion for roller skating and community skate nights.

Adidas Dame5 R3 V1

SUGA GEE

From color to backstory, this Mother's Day shoe is all about Dame’s love for his mom.

Adidas Dame5 R5 V1

DAMEGOOSE

This release was inspired by his favorite bike and his brothers in the Brookfield neighborhood of Oakland.

Adidas Dame5 R7 V1
Adidas Dame5 R8 C1 V2

PEOPLE’S CHAMP

This shoe commemorates Dame’s admiration for boxer Errol Spence.

Adidas Dame5 R9 V1

A GREAT SEASON

Five shoe drops and an amazing season later, we wrapped up with an inspiring message from The MC himself.

Adidas Dame5 R11 C2 V1

Services

Animation, Art Direction, Brand Development, Brand Strategy, Campaign Development, Campaign Planning, Content Strategy, Creative Direction, Editing, Illustration, Photography, Retouching, Social Content, Visual Identity System

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