The Challenge
Create a visual center and a retail toolkit that celebrate both Derrick Rose's 10th signature shoe and the legacy that the franchise signifies.
The Insight
Derrick Rose’s career is unlike any other. He’s hit the highest highs, being the youngest MVP in league history, and he’s hit the lowest lows, sitting out entire seasons because of injury. D ROSE 10 is a celebration and an expression of his career through the ups and downs, his evolution as a player, the adaptations to his game, and every chapter of his journey.
Strategy
To tell the story of this new release, storytelling invokes and celebrates his past and present so we can see where his journey might take us next.
Creative
We were responsible for establishing the brand toolkit for the D ROSE 10 launch. This included the concept, design and development of graphic elements, athlete and product photoshoots, motion/moving content, and retail and digital assets.
Services
Art Direction, Copywriting, Photography, Retail Design, Retouching, Videography, Content Capture, Content Creation, Design & System Guidelines, Editing & Post Production, Animation & Motion Graphics, Integrated Campaign Development, Production, Propping & Set Dressing, 3D Design & Visualization, Visual Merchandising
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