D ROSE 10
D ROSE 10

Adidas

D ROSE 10

Where one chapter ends, the next begins

Adidas D Rose10 The Challenge

The Challenge

Create a visual center and a retail toolkit that celebrate both Derrick Rose's 10th signature shoe and the legacy that the franchise signifies.

Adidas D Rose10 The Insight

The Insight

Derrick Rose’s career is unlike any other. He’s hit the highest highs, being the youngest MVP in league history, and he’s hit the lowest lows, sitting out entire seasons because of injury. D ROSE 10 is a celebration and an expression of his career through the ups and downs, his evolution as a player, the adaptations to his game, and every chapter of his journey.

Adidas D Rose10 The Strategy

Strategy

To tell the story of this new release, storytelling invokes and celebrates his past and present so we can see where his journey might take us next.

Adidas D Rose10 The Creative

Creative

We were responsible for establishing the brand toolkit for the D ROSE 10 launch. This included the concept, design and development of graphic elements, athlete and product photoshoots, motion/moving content, and retail and digital assets.

Adidas D Rose10 R3 C2 V1
Adidas D Rose10 R4 C1 V1
Adidas D Rose10 R4 C1 V2
Adidas D Rose10 R4 C2 V1
Adidas D Rose10 R5 C1 V1
Adidas D Rose10 R5 C2 V1
Adidas D Rose10 R5 C2 V2
Adidas D Rose10 R6 C1 V1
Adidas D Rose10 R7 C1 V1
Adidas D Rose10 R8 C1 V1
Adidas D Rose10 R9 C1 V1
Adidas D Rose10 R9 C2 V1
Adidas D Rose10 R9 C2 V2
Adidas D Rose10 R10 C1 V1
Adidas D Rose10 R11 C1 V1
Adidas D Rose10 R11 C1 V2
Adidas D Rose10 R11 C2 V1
Adidas D Rose10 R12 C1 V1
Adidas D Rose10 R13 C1 V1
Adidas D Rose10 R13 C1 V2
Adidas D Rose10 R13 C2 V1
Adidas D Rose10 R14 C1 V1
Adidas D Rose10 R15 C1 V1
Adidas D Rose10 R15 C2 V1
Adidas D Rose10 R15 C2 V2

Services

Art Direction, Copywriting, Photography, Retail Design, Retouching, Videography, Content Capture, Content Creation, Design & System Guidelines, Editing & Post Production, Animation & Motion Graphics, Integrated Campaign Development, Production, Propping & Set Dressing, 3D Design & Visualization, Visual Merchandising

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