Asked to come up with a vehicle to tour the U.S. and Europe, allowing people to experience and purchase chocolate as a means to bring the conversation around making chocolate 100% slave free, we rolled out a brand experience that shared the Tony’s Chocolonely story and the chocolate itself. We created the Choco Truck, which told Tony's Bar to Bean journey in a large storytelling space with image, motion and interactive opportunities on the extended side walls, back wall, bar and back counter, providing a totally immersive experience that enveloped people in the world of the brand, and proved that Tony’s is more than a chocolate company – it’s a brand on a mission.
