After helping win marriage equality in our home state, Basic Rights Oregon approached Roundhouse for new branding to better reflect its enduring mission of championing all LGBTQ Oregonians.
The rebrand started with a new, iconic logo for supporters of the organization to rally around. Simple, clean and concise, the wordmark reflects the fundamental notion of basic rights. The geographic outline of the state of Oregon rests on the wordmark, symbolizing the proud role this state plays in the fight for basic rights.
Art Direction, Brand Development, Brand Strategy, Logo Design