After winning the fight for marriage equality in our home state, Basic Rights Oregon approached us for new branding that reflects its broader mission of championing all LGBTQ Oregonians. Aligning with their mission mantra, "Every Community. Every County. Every Corner,” we devloped a brand logo and messaging platform for supporters of this organization to rally around. The word mark is clean and concise, reflecting the fundamental notion of basic rights, while the geographic outline of Oregon rests on the word mark, symbolizing the role our state plays in the fight for basic rights.
