Branding
Branding

Basic Rights Oregon

Branding

Standing shoulder to shoulder in the fight for equality in Oregon and beyond

After winning the fight for marriage equality in our home state, Basic Rights Oregon approached us for new branding that reflects its broader mission of championing all LGBTQ Oregonians. Aligning with their mission mantra, "Every Community. Every County. Every Corner,” we devloped a brand logo and messaging platform for supporters of this organization to rally around. The word mark is clean and concise, reflecting the fundamental notion of basic rights, while the geographic outline of Oregon rests on the word mark, symbolizing the role our state plays in the fight for basic rights.

Basic Rights Crop 02
Basic Rights Oregon118651 1 copy
Comp 0009350
Tote Blue Bkgd
Wheat Paste Poster Arsenal small
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66452819 10157468488178988 8311495332533895168 o vert

Services

Art Direction, Brand Development, Brand Strategy, Logo Design

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