The Challenge
Reflect Reebok’s commitment to push creative boundaries and defy the status quo.
The Insight
Our consumers are an adventurous group that go wherever the winds of style take them. They are looking for shoes that inspire them to push boundaries and go their own way.
Strategy
Celebrate disruptive and authentic style pioneers and challenge expressive individuals across the globe to show what it means to be a Classic on their own terms.
Creative
The campaign paired iconic Reebok silhouettes with unconventional creative visionaries, including Ariana Grande, Gigi Hadid, Rae Sremmurd, Teyana Taylor, Lil Yachty, Somi and more. Additionally, we identified and worked with co-creators from across the globe to develop video and imagery with unique and authentic takes on individual style expressions.
Go To Market
The imagery gathered from the partnerships helped launch the campaign and support each shoe release, creating a compelling story that’s Always Classic.
Services
Art Direction, Campaign Development, Campaign Planning, Content Strategy, Copywriting, Creative Direction, Music Composition, Out Of Home Media, Photography, Retail Design, Retouching, Videography
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