Always Classic
Always Classic


Always Classic

Whether unexpected, fresh, unstoppable or bold, it’s Always Classic.

Reebok Always Classic R2 C2 V2

The Challenge

Reflect Reebok’s commitment to push creative boundaries and defy the status quo.

The Insight

Our consumers are an adventurous group that go wherever the winds of style take them. They are looking for shoes that inspire them to push boundaries and go their own way.


Celebrate disruptive and authentic style pioneers and challenge expressive individuals across the globe to show what it means to be a Classic on their own terms.


The campaign paired iconic Reebok silhouettes with unconventional creative visionaries, including Ariana Grande, Gigi Hadid, Rae Sremmurd, Teyana Taylor, Lil Yachty, Somi and more. Additionally, we identified and worked with co-creators from across the globe to develop video and imagery with unique and authentic takes on individual style expressions.

Go To Market

The imagery gathered from the partnerships helped launch the campaign and support each shoe release, creating a compelling story that’s Always Classic.

Reebok Always Classic R7 C1 V2
Reebok Always Classic R9 C1 V2
Reebok Always Classic R11 C1 V2
Reebok Always Classic R13 C1 V2


Art Direction, Campaign Development, Campaign Planning, Content Strategy, Copywriting, Creative Direction, Music Composition, Out Of Home Media, Photography, Retail Design, Retouching, Videography

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Merrell Social 2022


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