Always Classic


Always Classic

Whether unexpected, fresh, unstoppable or bold, it’s Always Classic.


We launched the Always Classic campaign to celebrate disruptive and authentic style pioneers. The campaign reflects the brand’s commitment to push creative boundaries and defy the status quo by challenging expressive individuals across the globe to show what it means to be a Classic on their own terms.

The campaign paired iconic Reebok silhouettes with unconventional creative visionaries, including Ariana Grande, Gigi Hadid, Rae Sremmurd, Teyana Taylor, Lil Yachty, Somi and more. Additionally, we partnered with photographers across the globe to capture people pushing style boundaries. The imagery gathered from the partnerships helped launch the campaign and support each shoe release, creating a compelling story that’s Always Classic.


Art Direction, Campaign Development, Campaign Planning, Content Strategy, Copywriting, Creative Direction, Music Composition, Out Of Home Media, Photography, Retail Design, Retouching, Videography


  • Stephenie Bitz-Martell

  • Ian Collazo

  • Amy Grothe

  • Jessica Jones

  • Liz Khan

  • Mako Miyamoto

  • Paul Quilici

  • Cameron Schuler

  • Justin Smith

  • Craig Sprecher

  • Tim Stephans

  • Kyle Sundby

  • Joe Sundby

  • Mike Torretta

  • Daniel Damocles Wall

  • Stephen Zadrozny

  • Patric Zerr

Reebok Always Classic R2 C2 V2
Reebok Always Classic R7 C1 V2
Reebok Always Classic R9 C1 V2
Reebok Always Classic R11 C1 V2
Reebok Always Classic R13 C1 V2

More Projects

Ninja Streaming Room

Red Bull

Ninja Streaming Room