We launched the Always Classic campaign to celebrate disruptive and authentic style pioneers. The campaign reflects the brand’s commitment to push creative boundaries and defy the status quo by challenging expressive individuals across the globe to show what it means to be a Classic on their own terms.
The campaign paired iconic Reebok silhouettes with unconventional creative visionaries, including Ariana Grande, Gigi Hadid, Rae Sremmurd, Teyana Taylor, Lil Yachty, Somi and more. Additionally, we partnered with photographers across the globe to capture people pushing style boundaries. The imagery gathered from the partnerships helped launch the campaign and support each shoe release, creating a compelling story that’s Always Classic.
Art Direction, Campaign Development, Campaign Planning, Content Strategy, Copywriting, Creative Direction, Music Composition, Out Of Home Media, Photography, Retail Design, Retouching, Videography