The Challenge
Transform an austere and largely functional space into something inviting, accessable and authentic to the brand.
The Insight
Color, texture and material contrasts can evoke energy and warmth within a space.
Strategy
Leverage contrasts that will brighten the space and support consumer journeys while keeping the functional aspects of the store in tact.
Creative
We introduced a black and white palette to add energy to the overwhelming greyness of the existing aesthetic. A single bright accent wall was also incorporated to act as a visual magnet that directs the consumer journey through the various product presentations and toward the back wall. "
Go to Market
From paint applications to graphic placements, our subtle yet significant upgrades created potential for longer, more pleasant consumer dwell times within the retail environment, which in turn will lead to increased product sales and brand affinity.
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