The Challenge
Bring new life to an entire suite of accessories so that they're not overlooked or undervalued, while attracting the right age group of consumers.
The Insight
Consumers have grown relatively blind to these products, so they need to be presented in fresh, dynamic and relevant ways.
Strategy
Because we're talking to a young consumer base, our approach focused on appearing on the right channels and using the right types of relevant youth imagery and cultural touchpoints.
Creative
To draw the eye of our young consumer, we used themes like Space Tech (which saw product laid out on lunar surfaces), modernized lifestyle shoots, beautiful but gritty laydowns, and glitchy gifs. We delivered a refreshed look for AGRON products across the board with assets for retail, print, OOH and digital that would resonate with our target demographic for years to come.
Go To Market
adidas retail partners leveraged the creative to populate their social channels, conveying a unified, brand-identifiable aesthetic across a large consumer and market base.
Services
Animation, Art Direction, Campaign Development, Content Strategy, Creative Direction, Photography, Retouching, Social Content, Videography
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