Accessories
Accessories

Adidas

Accessories

Transforming everyday accessories into desirable things of beauty.

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The Challenge

Bring new life to an entire suite of accessories so that they're not overlooked or undervalued, while attracting the right age group of consumers.

AGRON Accessories The Insight

The Insight

Consumers have grown relatively blind to these products, so they need to be presented in fresh, dynamic and relevant ways.

AGRON Accessories Strategy

Strategy

Because we're talking to a young consumer base, our approach focused on appearing on the right channels and using the right types of relevant youth imagery and cultural touchpoints.

AGRON Accessories Creative

Creative

To draw the eye of our young consumer, we used themes like Space Tech (which saw product laid out on lunar surfaces), modernized lifestyle shoots, beautiful but gritty laydowns, and glitchy gifs. We delivered a refreshed look for AGRON products across the board with assets for retail, print, OOH and digital that would resonate with our target demographic for years to come.

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Go To Market

adidas retail partners leveraged the creative to populate their social channels, conveying a unified, brand-identifiable aesthetic across a large consumer and market base.

AGRON Accessories Go To Market
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Services

Animation, Art Direction, Campaign Development, Content Strategy, Creative Direction, Photography, Retouching, Social Content, Videography

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