The Challenge
Gerber asked us to develop a campaign for the launch of their first foray into outdoor cookware, the ComplEAT Camp Cook Collection. The campaign needed to engage with Outdoor’er audiences across all consumer touchpoints and further signal the brand's move into the broader outdoor space.
Creative
We concepted, developed and created "Pack Together," a campaign that engaged the expanded audience across all consumer touchpoints to show that, whether you're preparing a quick meal, cooking up a campsite spread, or serving several courses for the whole family, the Gerber ComplEAT Camp Cook Collection gives you all the tools you need to enjoy a full culinary experience on your next outdoor adventure.
Services
Animation, Art Direction, Audio Design, Campaign Development, Copywriting, Creative Direction, Editing, Photography, Social Content, Videography, Visual Identity System, Product Storytelling + Messaging, Content Capture, Content Creation, Design & System Guidelines, Editing & Post Production, Animation & Motion Graphics, Photo & Video Capture
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