Tool Tales + Tread
Tool Tales + Tread


Tool Tales + Tread

Telling tales of triumph and highlighting everyday heroes.


As Leatherman's creative partners, we concepted and developed brand campaigns, product launches and digital initiatives. These efforts brought the brand to new audiences while celebrating their existing fans.

The Tool Tales campaign was inspired by the incredible stories Leatherman receives every day from people who have ‘saved the day’ with their multi-tool. We created a yearlong initiative to retell these unbelievable stories through a video series and a robust social campaign. Next, we developed a UGC site for new fans to submit and share their stories of ingenuity, unexpected uses and triumph.

The Tread campaign marked the launch of the first “wearable” multi-tool. Through profiles of artists, athletes, builders, doers and influencers, we created a globally-relevant campaign to support the new product category and showcase the tool’s diverse usage in people’s everyday lives.


Art Direction, Audio Design, Campaign Development, Campaign Planning, Color Grading, Content Strategy, Copywriting, Creative Direction, Editing, Music Composition, Photography, Retouching, Social Content, Social Strategy, Storyboarding, UX/UI, Videography, Web Design


  • Stephenie Bitz-Martell

  • Wendy Bryant-Giles

  • Dave Coy

  • Kyle Everett

  • Stacy Garnand

  • Lee Pellini

  • Kyle Sundby

  • Nate Totten

Leatherman Campaign R2 C2 V2
Leatherman Campaign R3 C1 V2

Tread Product Launch

An integrated PR, digital and social campaign to introduce a new product category to the masses.

Leatherman Campaign R8 C1 V2
Leatherman Campaign R8 C2 V4

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