The Challenge
Create an unparalleled, state-of-the-art streaming studio for Red Bull’s eSports athlete, Ninja.
The Insight
As the world’s most recognized gamer, Ninja (aka Tyler Blevins), needs to stay on top of his game while streaming for his daily audience of more than 12 million.
Strategy
Use a strong representation of Ninja’s history with gaming culture, his fierce dedication to fans, and his allegiance to Red Bull to guide our thinking.
Creative
We designed and built a futuristic, feature-packed streaming dojo nodding to Ninja’s trademark playfulness, confidence, aesthetic and work ethos.
Services
Art Direction, Copywriting, Creative Direction, Fabrication, Interior Design
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