Create an unparalleled, state-of-the-art streaming studio for Red Bull’s eSports athlete, Ninja.
As the world’s most recognized gamer, Ninja (aka Tyler Blevins), needs to stay on top of his game while streaming for his daily audience of more than 12 million.
Use a strong representation of Ninja’s history with gaming culture, his fierce dedication to fans, and his allegiance to Red Bull to guide our thinking.
We designed and built a futuristic, feature-packed streaming dojo nodding to Ninja’s trademark playfulness, confidence, aesthetic and work ethos.
Art Direction, Copywriting, Creative Direction, Fabrication, Interior Design
Brand Development
PR & Seeding Kits