HARLEY-DAVIDSON PDX SPEED SHOP
HARLEY-DAVIDSON PDX SPEED SHOP

Harley-Davidson

HARLEY-DAVIDSON PDX SPEED SHOP

Portland’s West Side moto community has a new place to call home.

Description

Challenge
Develop a scalable, culture-focused programmatic system that positions Harley-Davidson as the trusted partner for Portland’s West Side riders.

Insight
Whether it’s a festival in the desert or a weekend ride through the country, moto culture is about coming together, having fun and getting rowdy.

Strategy
Drive foot traffic, increase social conversation and lift sales with programming that features a combination of localized outreach events, group ride programs, retail updates, social opportunities and PR.

Creative
Establish a new West Side moto hub and reinforce the PDX Speed Shop strategy that every ride should be celebrated, whether you’re a Harley-Davidson rider or not. Our comprehensive suite of programs included: store design, paid media, events, community outreach, rider resources, PR and social strategy.

Go To Market
Our programming resulted in an influx of foot traffic, an uptick in sales, exponentially increased social buzz and brand visibility, and gave the shop the most hard-to-achieve metric: cultural cachet.

Services

Art Direction, Brand Activation Design, Brand Strategy, Content Strategy, Copywriting, Creative Direction, Event Management, Illustration, Interior Design, Media Buying, Media Strategy, Photography, Retail Design, Social Content, Social Strategy, Visual Merchandising

People

  • Dana Bainbridge

  • Michael Brooks

  • Dave Coy

  • Kyle Everett

  • Paul Glazier

  • Joe Packer

  • Joe Sundby

DSC5301 2
DSF2534 2
DSC6469 2
DSC7497 1
DSC8124
DSF2650 1

More Projects

Electric Garden

Mophie

Electric Garden

Brand Development

Redington

Brand Development