Let Me B Energized

Electrifying and Cardi-fying unique style and amplified attitude.

Person in purple jumpsuit and sneakers posing in front of a colorful background with "Reebok x Cardi B" text.

Reebok x Cardi B

To showcase Cardi’s final season with Reebok, featuring her largest collection yet, the “Let me B” design platform introduced in 2020 was expressed through “Let me B… Energized.” The campaign took inspiration from Cardi’s uninhibited energy and the colored crystals informing her collection to capture her multi-faceted, layered and dimensional style and personality. Set design and visuals leveraged the glow of the crystals’ energy via prisms, platforms and faceted objects, and the energy of the shoot was manifested through the lens of photographers Ahmad Barber and Donte Maurice.

Promotional image featuring Cardi B in a stylish outfit, a background with models posing near geometric shapes, and a close-up of grey slide sandals against a colorful backdrop.
Person posing in stylish outfit with geometric sculptures, colorful background.
Three colorful sneakers displayed against a vibrant purple and pink background in front of a geometric shape.
Promotional image featuring blue Reebok slide sandals, a person posing in a blue outfit with matching sneakers, and green Reebok sneakers, set against a vibrant multicolored background with "UNEXPLAINABLE" text and Reebok x Cardi B branding.
Woman posing in a futuristic setting with colorful lighting, wearing a patterned bodysuit, white jacket, and black sneakers, sitting on a pink surface.
Person posing in athletic outfit and sandals against a backdrop of colorful, geometric prisms under purple lighting.
A person wearing a beige tracksuit and sneakers poses confidently in front of a colorful, geometric background.
Pair of navy blue sneakers on a reflective surface, set against a vibrant, colorful geometric background.