Gerber

Camp Cook

Revealing everything you need to make memorable meals on your next campout.

Top view of a picnic table with a red and white checkered cloth, plates of food including burgers, salad, potato salad, and fruit, with people reaching for food.

The Challenge

Gerber asked us to develop a campaign for the launch of their first foray into outdoor cookware, the ComplEAT Camp Cook Collection. The campaign needed to engage with Outdoor’er audiences across all consumer touchpoints and further signal the brand's move into the broader outdoor space.

People preparing tacos outdoors with toppings and salsa on a tray.

Creative

We concepted, developed and created "Pack Together," a campaign that engaged the expanded audience across all consumer touchpoints to show that, whether you're preparing a quick meal, cooking up a campsite spread, or serving several courses for the whole family, the Gerber ComplEAT Camp Cook Collection gives you all the tools you need to enjoy a full culinary experience on your next outdoor adventure.