Dutch Bros

Level Up

Add your initials to the leaderboard and unlock the ultimate summertime power boost with seasonal Dutch Bros drinks.

The Challenge

Recontextualize existing Dutch Bros ecomm product photography into an exciting and original retro gaming world.

Strategy

Tap into gaming aesthetics that have spanned the decades from eight and 16-bit through the world of the metaverse, where the lines between digital and IRL have increasingly blurred.

The Insight

With the metaverse and proliferation of retro-style games, along with the cyclical style of popular culture, there has been a resurgence in Y2K-era aesthetics.

Creative

We concepted, created and produced photography and video that showcased Dutch Bros drinks within retro gaming environments. The scenes featured heavy summer vibes to coincide with the campaign’s seasonal release.