Preparing food is an act of love, and the essence of its expression starts with selecting the best ingredients. Creating a foundation that starts with quality allows us to nourish ourselves and those we care about, create contentment and convenience, make genuine connections, and enjoy quality time together. In these moments, good ingredients make good times. To support the Bob's Red Mill array of baking line products, we developed and created evergreen and holiday campaigns, a commercial spot (with DP Jordan Kelley), photography (shot by AJ Meeker), design and a visual center that go to show that It Starts with Good Ingredients.