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Red Bull Class of 2012

To showcase their partnership with Live Nation, Red Bull wanted to create an activation event for the 2012 Sasquatch! Festival. Their goal was to capture the intense sense of community that festivals spark in people, while still putting personal style on display.

We created a fun, spontaneous experience that allowed festivalgoers to immortalize their epic weekend, and personal style, with the nostalgia of a yearbook.

The Event

Roundhouse designed and built an immersive custom designed onsite tent, with a photo booth complete with props and backdrops.

Objective

Create an experience that revealed a relationship between Sasquatch and Red Bull that goes beyond a simple sponsorship role.

Outcome

More than 2,300 people had their photos taken in The Red Bull Class of 2012 at Sasquatch Yearbook, making the engagement rate over 10% for all festivalgoers.

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Social Media

Our digital yearbook featured photographs that immediately uploaded, became searchable by individual and were sharable.

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Objective

Provide a way to extend the Sasquatch attitudes and celebrations beyond the final day of the festival.

Outcome

More than 2,300 people had their photos taken in The Red Bull Class of 2012 at Sasquatch Yearbook, making the engagement rate over 10% for all festivalgoers.