MSN was once a dominant online presence but had failed to connect with younger digital natives. To change this, they developed msnNOW, a whole new product that pulls news from social sources and constantly tracks what’s trending.
Through our research, we found there is immense social pressure to be "in the know" among young digital natives. We decided to provide that knowledge.
Roundhouse created high-energy video ads, featuring clips from viral and culturally significant videos, which rolled out with YouTube takeovers.
Alert viewers to the ability of msnNOW to scour the Internet so they don’t have to.
The videos received over 64 million ad views and 130,000 click-throughs while contributing to the more than one billion impressions.