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MSN with Florence + the Machine

STRATEGY, EVENTS

lyrics as inspiration

MSN wanted to reach a younger audience in the social realm and take advantage of their partnership with Florence + the Machine. We asked seven world-class artists to create original illustrations using Florence + the Machine lyrics as their inspiration. It resulted in seven beautiful, shareable pieces of social content. We designed and developed a Facebook app that gave users the chance to win their very own collection of limited edition prints, which were then shared across Twitter and Pinterest.

Facebook App Artists Print Artists Print