MSN with Florence + the Machine

Events, Strategy

lyrics as inspiration

MSN wanted to reach a younger audience in the social realm and take advantage of their partnership with Florence + the Machine. We asked seven world-class artists to create original illustrations using Florence + the Machine lyrics as their inspiration. It resulted in seven beautiful, shareable pieces of social content. We designed and developed a Facebook app that gave users the chance to win their very own collection of limited edition prints, which were then shared across Twitter and Pinterest.