MAC Cosmetics


makeup artist faves

MAC Cosmetics had a strong Facebook audience with over 3 million fans, but they wanted to ensure they were making the most of it. So we created, developed and implemented the "Artist Faves" Live Chat series. We bring MAC Cosmetics Make-Up Artists and other celebrated personalities to the Facebook community for a personable, real-time exchange. For an hour every month, MAC's community gets to have a conversation with the best Make-Up Artists about their likes, dislikes, tips and tricks.

launch project