adidas Originals Photoshoot

Print, Strategy

all original

For Fall/Winter '12, adidas Originals was preparing to deliver a fresh take on their apparel and footwear lines. They tapped Roundhouse to organize and oversee a photo shoot that would provide all the assets they would need for each execution. We created scenarios, found the talent, scouted locations, art directed and photographed to capture the essence of a vibrant youth culture. All of this provided the visual direction and created a narrative platform for multiple Originals campaigns.