adidas Originals

We help a lifestyle brand continue a 65-year legacy of evolving street style

We help a lifestyle brand continue a 65-year legacy of evolving street style

Originals is about exploring the evolving relationship between sport and street culture and using insights to define the next era of street style. For almost a decade, Roundhouse has built, supported, pushed and influenced the Originals brand through various campaigns, retail strategies and executions.