all light. all original
adidas Originals launched a brand new footwear concept called H3LIUM. The collection was the lightest to come out of adidas style division, the first of a new category within the adidas Originals collection. To bring it to life, we focused on what it means to be lightweight outside the context of sports performance. In this campaign, H3LIUM launched with a bang through Originals online store takeovers, custom PR kits, exciting consumer retail experiences, and in Foot Locker in-store presentations.