adidas adiZero toolkit


Light Makes Fast

adidas created adiZero footwear, their lightest performance shoes ever. Our task was to deliver a hard-hitting concept that would speak to high school athletes. We created the adiZero toolkit – the concept guideline for agencies and adidas divisions to present the adiZero message. We outlined photography, copy and design treatments, all of which resulted in a stunning projection-based image featuring athletes and showing off our tagline, “Light Makes Fast.” Then, we followed it through to execution in print and video.

launch project
Eric Berry Robert Griffin III Robert Griffin III Ryan Tennehill Von Miller Titus Young