Light Makes Fast
adidas created adiZero footwear, their lightest performance shoes ever. Our task was to deliver a hard-hitting concept that would speak to high school athletes. We created the adiZero toolkit – the concept guideline for agencies and adidas divisions to present the adiZero message. We outlined photography, copy and design treatments, all of which resulted in a stunning projection-based image featuring athletes and showing off our tagline, “Light Makes Fast.” Then, we followed it through to execution in print and video.